diff --git a/src/adapter.c b/src/adapter.c
index 415d6e06b..d33ce7124 100644
--- a/src/adapter.c
+++ b/src/adapter.c
@@ -6614,6 +6614,15 @@ static void update_found_devices(struct btd_adapter *adapter,
 	bool name_known, discoverable;
 	char addr[18];
 	bool duplicate = false;
+	GSList *matched_monitors;
+
+	/* During the background scanning, update the device only when the data
+	 * match at least one Adv monitor
+	 */
+	matched_monitors = btd_adv_monitor_content_filter(
+				adapter->adv_monitor_manager, data, data_len);
+	if (!adapter->discovering && !matched_monitors)
+		return;
 
 	memset(&eir_data, 0, sizeof(eir_data));
 	eir_parse(&eir_data, data, data_len);
@@ -6659,18 +6668,22 @@ static void update_found_devices(struct btd_adapter *adapter,
 		device_store_cached_name(dev, eir_data.name);
 
 	/*
-	 * Only skip devices that are not connected, are temporary and there
-	 * is no active discovery session ongoing.
+	 * Only skip devices that are not connected, are temporary, and there
+	 * is no active discovery session ongoing and no matched Adv monitors
 	 */
-	if (!btd_device_is_connected(dev) && (device_is_temporary(dev) &&
-						 !adapter->discovery_list)) {
+	if (!btd_device_is_connected(dev) &&
+		(device_is_temporary(dev) && !adapter->discovery_list) &&
+		!matched_monitors) {
 		eir_data_free(&eir_data);
 		return;
 	}
 
-	/* Don't continue if not discoverable or if filter don't match */
-	if (!discoverable || (adapter->filtered_discovery &&
-	    !is_filter_match(adapter->discovery_list, &eir_data, rssi))) {
+	/* If there is no matched Adv monitors, don't continue if not
+	 * discoverable or if active discovery filter don't match.
+	 */
+	if (!matched_monitors && (!discoverable ||
+		(adapter->filtered_discovery && !is_filter_match(
+				adapter->discovery_list, &eir_data, rssi)))) {
 		eir_data_free(&eir_data);
 		return;
 	}
@@ -6727,6 +6740,14 @@ static void update_found_devices(struct btd_adapter *adapter,
 
 	eir_data_free(&eir_data);
 
+	/* After the device is updated, notify the matched Adv monitors */
+	if (matched_monitors) {
+		btd_adv_monitor_notify_monitors(adapter->adv_monitor_manager,
+						dev, rssi, matched_monitors);
+		g_slist_free(matched_monitors);
+		matched_monitors = NULL;
+	}
+
 	/*
 	 * Only if at least one client has requested discovery, maintain
 	 * list of found devices and name confirming for legacy devices.
diff --git a/src/adv_monitor.c b/src/adv_monitor.c
index 046f5953f..4f86384e9 100644
--- a/src/adv_monitor.c
+++ b/src/adv_monitor.c
@@ -38,15 +38,12 @@
 #include "device.h"
 #include "log.h"
 #include "src/error.h"
-#include "src/shared/ad.h"
 #include "src/shared/mgmt.h"
 #include "src/shared/queue.h"
 #include "src/shared/util.h"
 
 #include "adv_monitor.h"
 
-static void monitor_device_free(void *data);
-
 #define ADV_MONITOR_INTERFACE		"org.bluez.AdvertisementMonitor1"
 #define ADV_MONITOR_MGR_INTERFACE	"org.bluez.AdvertisementMonitorManager1"
 
@@ -93,7 +90,7 @@ enum monitor_state {
 	MONITOR_STATE_HONORED,	/* Accepted by kernel */
 };
 
-struct pattern {
+struct btd_adv_monitor_pattern {
 	uint8_t ad_type;
 	uint8_t offset;
 	uint8_t length;
@@ -142,6 +139,23 @@ struct app_match_data {
 	const char *path;
 };
 
+struct adv_content_filter_info {
+	uint8_t eir_len;
+	const uint8_t *eir;
+
+	bool matched;			/* Intermediate state per monitor */
+	GSList *matched_monitors;	/* List of matched monitors */
+};
+
+struct adv_rssi_filter_info {
+	struct btd_device *device;
+	int8_t rssi;
+};
+
+static void monitor_device_free(void *data);
+static void adv_monitor_filter_rssi(struct adv_monitor *monitor,
+					struct btd_device *device, int8_t rssi);
+
 const struct adv_monitor_type {
 	enum monitor_type type;
 	const char *name;
@@ -164,7 +178,7 @@ static void app_reply_msg(struct adv_monitor_app *app, DBusMessage *reply)
 /* Frees a pattern */
 static void pattern_free(void *data)
 {
-	struct pattern *pattern = data;
+	struct btd_adv_monitor_pattern *pattern = data;
 
 	if (!pattern)
 		return;
@@ -172,6 +186,12 @@ static void pattern_free(void *data)
 	free(pattern);
 }
 
+void btd_adv_monitor_test_pattern_destroy(
+					struct btd_adv_monitor_pattern *pattern)
+{
+	pattern_free(pattern);
+}
+
 /* Frees a monitor object */
 static void monitor_free(void *data)
 {
@@ -444,6 +464,42 @@ failed:
 	return false;
 }
 
+/* Allocates and initiates a pattern with the given content */
+static struct btd_adv_monitor_pattern *pattern_create(
+	uint8_t ad_type, uint8_t offset, uint8_t length, const uint8_t *value)
+{
+	struct btd_adv_monitor_pattern *pattern;
+
+	if (offset > BT_AD_MAX_DATA_LEN - 1)
+		return NULL;
+
+	if ((ad_type > BT_AD_3D_INFO_DATA &&
+		ad_type != BT_AD_MANUFACTURER_DATA) ||
+		ad_type < BT_AD_FLAGS) {
+		return NULL;
+	}
+
+	if (!value || !length || offset + length > BT_AD_MAX_DATA_LEN)
+		return NULL;
+
+	pattern = new0(struct btd_adv_monitor_pattern, 1);
+	if (!pattern)
+		return NULL;
+
+	pattern->ad_type = ad_type;
+	pattern->offset = offset;
+	pattern->length = length;
+	memcpy(pattern->value, value, pattern->length);
+
+	return pattern;
+}
+
+struct btd_adv_monitor_pattern *btd_adv_monitor_test_pattern_create(
+	uint8_t ad_type, uint8_t offset, uint8_t length, const uint8_t *value)
+{
+	return pattern_create(ad_type, offset, length, value);
+}
+
 /* Retrieves Patterns from the remote Adv Monitor object, verifies the values
  * and update the local Adv Monitor
  */
@@ -473,7 +529,7 @@ static bool parse_patterns(struct adv_monitor *monitor, const char *path)
 		int value_len;
 		uint8_t *value;
 		uint8_t offset, ad_type;
-		struct pattern *pattern;
+		struct btd_adv_monitor_pattern *pattern;
 		DBusMessageIter struct_iter, value_iter;
 
 		dbus_message_iter_recurse(&array_iter, &struct_iter);
@@ -505,28 +561,10 @@ static bool parse_patterns(struct adv_monitor *monitor, const char *path)
 		dbus_message_iter_get_fixed_array(&value_iter, &value,
 							&value_len);
 
-		// Verify the values
-		if (offset > BT_AD_MAX_DATA_LEN - 1)
-			goto failed;
-
-		if ((ad_type > BT_AD_3D_INFO_DATA &&
-			ad_type != BT_AD_MANUFACTURER_DATA) ||
-			ad_type < BT_AD_FLAGS) {
-			goto failed;
-		}
-
-		if (!value || value_len <= 0 || value_len > BT_AD_MAX_DATA_LEN)
-			goto failed;
-
-		pattern = new0(struct pattern, 1);
+		pattern = pattern_create(ad_type, offset, value_len, value);
 		if (!pattern)
 			goto failed;
 
-		pattern->ad_type = ad_type;
-		pattern->offset = offset;
-		pattern->length = value_len;
-		memcpy(pattern->value, value, pattern->length);
-
 		queue_push_tail(monitor->patterns, pattern);
 
 		dbus_message_iter_next(&array_iter);
@@ -961,6 +999,156 @@ void btd_adv_monitor_manager_destroy(struct btd_adv_monitor_manager *manager)
 	manager_destroy(manager);
 }
 
+/* Matches the content based on the given pattern */
+bool btd_adv_monitor_pattern_match(
+	const uint8_t *eir, uint8_t eir_len,
+	const struct btd_adv_monitor_pattern *pattern)
+{
+	const uint8_t *data;
+	uint8_t idx = 0;
+	uint8_t field_len, data_len, data_type;
+
+	while (idx < eir_len - 1) {
+		field_len = eir[0];
+
+		/* Check for the end of EIR */
+		if (field_len == 0)
+			break;
+
+		idx += field_len + 1;
+
+		/* Do not continue filtering if got incorrect length */
+		if (idx >= eir_len)
+			break;
+
+		data = &eir[2];
+		data_type = eir[1];
+		data_len = field_len - 1;
+
+		eir += field_len + 1;
+
+		if (data_type != pattern->ad_type)
+			continue;
+
+		if (data_len < pattern->offset + pattern->length)
+			continue;
+
+		if (pattern->offset + pattern->length > BT_AD_MAX_DATA_LEN)
+			continue;
+
+		if (!memcmp(data + pattern->offset, pattern->value,
+				pattern->length))
+			return true;
+	}
+
+	return false;
+}
+
+/* Processes the content matching based on a pattern */
+static void adv_match_per_pattern(void *data, void *user_data)
+{
+	struct btd_adv_monitor_pattern *pattern = data;
+	struct adv_content_filter_info *info = user_data;
+	const uint8_t *eir = info->eir;
+
+	if (!pattern || info->matched)
+		return;
+
+	info->matched = btd_adv_monitor_pattern_match(info->eir, info->eir_len,
+							pattern);
+}
+
+/* Processes the content matching based pattern(s) of a monitor */
+static void adv_match_per_monitor(void *data, void *user_data)
+{
+	struct adv_monitor *monitor = data;
+	struct adv_content_filter_info *info = user_data;
+
+	if (!monitor && monitor->state != MONITOR_STATE_HONORED)
+		return;
+
+	/* Reset the intermediate matched status */
+	info->matched = false;
+
+	if (monitor->type == MONITOR_TYPE_OR_PATTERNS) {
+		queue_foreach(monitor->patterns, adv_match_per_pattern, info);
+		if (info->matched)
+			goto matched;
+	}
+
+	return;
+
+matched:
+	info->matched_monitors = g_slist_prepend(info->matched_monitors,
+							monitor);
+}
+
+/* Processes the content matching for the monitor(s) of an app */
+static void adv_match_per_app(void *data, void *user_data)
+{
+	struct adv_monitor_app *app = data;
+
+	if (!app)
+		return;
+
+	queue_foreach(app->monitors, adv_match_per_monitor, user_data);
+}
+
+/* Processes the content matching for every app without RSSI filtering and
+ * notifying monitors. The caller is responsible of releasing the memory of the
+ * list but not the data.
+ * Returns the list of monitors whose content match eir.
+ */
+GSList *btd_adv_monitor_content_filter(struct btd_adv_monitor_manager *manager,
+					const uint8_t *eir, uint8_t eir_len)
+{
+	if (!manager || !eir || !eir_len)
+		return NULL;
+
+	struct adv_content_filter_info info = {
+		.eir_len = eir_len,
+		.eir = eir,
+		.matched_monitors = NULL,
+	};
+
+	queue_foreach(manager->apps, adv_match_per_app, &info);
+
+	return info.matched_monitors;
+}
+
+/* Wraps adv_monitor_filter_rssi() to processes the content-matched monitor with
+ * RSSI filtering and notifies it on device found/lost event
+ */
+static void monitor_filter_rssi(gpointer a, gpointer b)
+{
+	struct adv_monitor *monitor = a;
+	struct adv_rssi_filter_info *info = b;
+
+	if (!monitor || !info)
+		return;
+
+	adv_monitor_filter_rssi(monitor, info->device, info->rssi);
+}
+
+/* Processes every content-matched monitor with RSSI filtering and notifies on
+ * device found/lost event. The caller is responsible of releasing the memory
+ * of matched_monitors list but not its data.
+ */
+void btd_adv_monitor_notify_monitors(struct btd_adv_monitor_manager *manager,
+					struct btd_device *device, int8_t rssi,
+					GSList *matched_monitors)
+{
+	if (!manager || !device || !matched_monitors)
+		return;
+
+	struct adv_rssi_filter_info info = {
+		.device = device,
+		.rssi = rssi,
+	};
+
+	g_slist_foreach(matched_monitors, monitor_filter_rssi, &info);
+}
+
 /* Matches a device based on btd_device object */
 static bool monitor_device_match(const void *a, const void *b)
 {
diff --git a/src/adv_monitor.h b/src/adv_monitor.h
index 351e7f9aa..b660f5941 100644
--- a/src/adv_monitor.h
+++ b/src/adv_monitor.h
@@ -20,16 +20,28 @@
 #ifndef __ADV_MONITOR_H
 #define __ADV_MONITOR_H
 
+#include <glib.h>
+
+#include "src/shared/ad.h"
+
 struct mgmt;
 struct btd_device;
 struct btd_adapter;
 struct btd_adv_monitor_manager;
+struct btd_adv_monitor_pattern;
 
 struct btd_adv_monitor_manager *btd_adv_monitor_manager_create(
 						struct btd_adapter *adapter,
 						struct mgmt *mgmt);
 void btd_adv_monitor_manager_destroy(struct btd_adv_monitor_manager *manager);
 
+GSList *btd_adv_monitor_content_filter(struct btd_adv_monitor_manager *manager,
+					const uint8_t *eir, uint8_t eir_len);
+
+void btd_adv_monitor_notify_monitors(struct btd_adv_monitor_manager *manager,
+					struct btd_device *device, int8_t rssi,
+					GSList *matched_monitors);
+
 void btd_adv_monitor_device_remove(struct btd_adv_monitor_manager *manager,
 				   struct btd_device *device);
 
@@ -42,5 +54,12 @@ void btd_adv_monitor_rssi_test_teardown(void *monitor_obj);
 bool btd_adv_monitor_test_device_state(void *monitor_obj, void *device_obj);
 bool btd_adv_monitor_test_rssi(void *monitor_obj, void *device_obj,
 			       int8_t adv_rssi);
+struct btd_adv_monitor_pattern *btd_adv_monitor_test_pattern_create(
+	uint8_t ad_type, uint8_t offset, uint8_t length, const uint8_t *value);
+void btd_adv_monitor_test_pattern_destroy(
+				struct btd_adv_monitor_pattern *pattern);
+bool btd_adv_monitor_pattern_match(
+	const uint8_t *eir, uint8_t eir_len,
+	const struct btd_adv_monitor_pattern *pattern);
 
 #endif /* __ADV_MONITOR_H */
