diff --git a/drivers/block/rnull.rs b/drivers/block/rnull.rs
index d07e76ae2c13..6366da12c5a5 100644
--- a/drivers/block/rnull.rs
+++ b/drivers/block/rnull.rs
@@ -51,7 +51,7 @@ fn init(_module: &'static ThisModule) -> impl PinInit<Self, Error> {
                 .logical_block_size(4096)?
                 .physical_block_size(4096)?
                 .rotational(false)
-                .build(format_args!("rnullb{}", 0), tagset)
+                .build(fmt!("rnullb{}", 0), tagset)
         })();
 
         try_pin_init!(Self {
diff --git a/rust/kernel/block/mq.rs b/rust/kernel/block/mq.rs
index fb0f393c1cea..842be88aa1cf 100644
--- a/rust/kernel/block/mq.rs
+++ b/rust/kernel/block/mq.rs
@@ -82,7 +82,7 @@
 //!     Arc::pin_init(TagSet::new(1, 256, 1), flags::GFP_KERNEL)?;
 //! let mut disk = gen_disk::GenDiskBuilder::new()
 //!     .capacity_sectors(4096)
-//!     .build(format_args!("myblk"), tagset)?;
+//!     .build(fmt!("myblk"), tagset)?;
 //!
 //! # Ok::<(), kernel::error::Error>(())
 //! ```
diff --git a/rust/kernel/device.rs b/rust/kernel/device.rs
index 539888465cc6..99d99a76934c 100644
--- a/rust/kernel/device.rs
+++ b/rust/kernel/device.rs
@@ -240,7 +240,7 @@ impl DeviceContext for Normal {}
 macro_rules! dev_printk {
     ($method:ident, $dev:expr, $($f:tt)*) => {
         {
-            ($dev).$method(::core::format_args!($($f)*));
+            ($dev).$method($crate::prelude::fmt!($($f)*));
         }
     }
 }
diff --git a/rust/kernel/fmt.rs b/rust/kernel/fmt.rs
new file mode 100644
index 000000000000..12b08debc3b3
--- /dev/null
+++ b/rust/kernel/fmt.rs
@@ -0,0 +1,77 @@
+// SPDX-License-Identifier: GPL-2.0
+
+//! Formatting utilities.
+
+use core::fmt;
+
+/// Internal adapter used to route allow implementations of formatting traits for foreign types.
+///
+/// It is inserted automatically by the [`fmt!`] macro and is not meant to be used directly.
+///
+/// [`fmt!`]: crate::prelude::fmt!
+#[doc(hidden)]
+pub struct Adapter<T>(pub T);
+
+macro_rules! impl_fmt_adapter_forward {
+    ($($trait:ident),* $(,)?) => {
+        $(
+            impl<T: fmt::$trait> fmt::$trait for Adapter<T> {
+                fn fmt(&self, f: &mut fmt::Formatter<'_>) -> fmt::Result {
+                    let Self(t) = self;
+                    fmt::$trait::fmt(t, f)
+                }
+            }
+        )*
+    };
+}
+
+impl_fmt_adapter_forward!(Debug, LowerHex, UpperHex, Octal, Binary, Pointer, LowerExp, UpperExp);
+
+macro_rules! impl_display_forward {
+    ($(
+        $( { $($generics:tt)* } )? $ty:ty $( { where $($where:tt)* } )?
+    ),* $(,)?) => {
+        $(
+            impl$($($generics)*)? fmt::Display for Adapter<&$ty>
+            $(where $($where)*)? {
+                fn fmt(&self, f: &mut fmt::Formatter<'_>) -> fmt::Result {
+                    let Self(t) = self;
+                    fmt::Display::fmt(t, f)
+                }
+            }
+        )*
+    };
+}
+
+impl<T: ?Sized> fmt::Display for Adapter<&&T>
+where
+    for<'a> Adapter<&'a T>: fmt::Display,
+{
+    fn fmt(&self, f: &mut fmt::Formatter<'_>) -> fmt::Result {
+        let Self(t) = self;
+        Adapter::<&T>(**t).fmt(f)
+    }
+}
+
+impl_display_forward!(
+    bool,
+    char,
+    core::panic::PanicInfo<'_>,
+    crate::str::BStr,
+    fmt::Arguments<'_>,
+    i128,
+    i16,
+    i32,
+    i64,
+    i8,
+    isize,
+    str,
+    u128,
+    u16,
+    u32,
+    u64,
+    u8,
+    usize,
+    {<T: ?Sized>} crate::sync::Arc<T> {where crate::sync::Arc<T>: fmt::Display},
+    {<T: ?Sized>} crate::sync::UniqueArc<T> {where crate::sync::UniqueArc<T>: fmt::Display},
+);
diff --git a/rust/kernel/kunit.rs b/rust/kernel/kunit.rs
index 4b8cdcb21e77..20ae65c2a18e 100644
--- a/rust/kernel/kunit.rs
+++ b/rust/kernel/kunit.rs
@@ -71,14 +71,14 @@ macro_rules! kunit_assert {
                 // mistake (it is hidden to prevent that).
                 //
                 // This mimics KUnit's failed assertion format.
-                $crate::kunit::err(format_args!(
+                $crate::kunit::err($crate::prelude::fmt!(
                     "    # {}: ASSERTION FAILED at {FILE}:{LINE}\n",
                     $name
                 ));
-                $crate::kunit::err(format_args!(
+                $crate::kunit::err($crate::prelude::fmt!(
                     "    Expected {CONDITION} to be true, but is false\n"
                 ));
-                $crate::kunit::err(format_args!(
+                $crate::kunit::err($crate::prelude::fmt!(
                     "    Failure not reported to KUnit since this is a non-KUnit task\n"
                 ));
                 break 'out;
diff --git a/rust/kernel/lib.rs b/rust/kernel/lib.rs
index 7e227b52b4d8..6e8eb57fb225 100644
--- a/rust/kernel/lib.rs
+++ b/rust/kernel/lib.rs
@@ -66,6 +66,7 @@
 pub mod faux;
 #[cfg(CONFIG_RUST_FW_LOADER_ABSTRACTIONS)]
 pub mod firmware;
+pub mod fmt;
 pub mod fs;
 pub mod init;
 pub mod io;
diff --git a/rust/kernel/prelude.rs b/rust/kernel/prelude.rs
index 2f30a398dddd..41cebd906c4c 100644
--- a/rust/kernel/prelude.rs
+++ b/rust/kernel/prelude.rs
@@ -22,7 +22,7 @@
 pub use crate::alloc::{flags::*, Box, KBox, KVBox, KVVec, KVec, VBox, VVec, Vec};
 
 #[doc(no_inline)]
-pub use macros::{export, kunit_tests, module, vtable};
+pub use macros::{export, fmt, kunit_tests, module, vtable};
 
 pub use pin_init::{init, pin_data, pin_init, pinned_drop, InPlaceWrite, Init, PinInit, Zeroable};
 
@@ -31,7 +31,6 @@
 // `super::std_vendor` is hidden, which makes the macro inline for some reason.
 #[doc(no_inline)]
 pub use super::dbg;
-pub use super::fmt;
 pub use super::{dev_alert, dev_crit, dev_dbg, dev_emerg, dev_err, dev_info, dev_notice, dev_warn};
 pub use super::{pr_alert, pr_crit, pr_debug, pr_emerg, pr_err, pr_info, pr_notice, pr_warn};
 
diff --git a/rust/kernel/print.rs b/rust/kernel/print.rs
index 9783d960a97a..0f5e15128005 100644
--- a/rust/kernel/print.rs
+++ b/rust/kernel/print.rs
@@ -149,7 +149,7 @@ macro_rules! print_macro (
         // takes borrows on the arguments, but does not extend the scope of temporaries.
         // Therefore, a `match` expression is used to keep them around, since
         // the scrutinee is kept until the end of the `match`.
-        match format_args!($($arg)+) {
+        match $crate::prelude::fmt!($($arg)+) {
             // SAFETY: This hidden macro should only be called by the documented
             // printing macros which ensure the format string is one of the fixed
             // ones. All `__LOG_PREFIX`s are null-terminated as they are generated
@@ -168,7 +168,7 @@ macro_rules! print_macro (
     // The `CONT` case.
     ($format_string:path, true, $($arg:tt)+) => (
         $crate::print::call_printk_cont(
-            format_args!($($arg)+),
+            $crate::prelude::fmt!($($arg)+),
         );
     );
 );
diff --git a/rust/kernel/seq_file.rs b/rust/kernel/seq_file.rs
index 7a9403eb6e5b..627bc2f7b3d2 100644
--- a/rust/kernel/seq_file.rs
+++ b/rust/kernel/seq_file.rs
@@ -47,7 +47,7 @@ pub fn call_printf(&self, args: core::fmt::Arguments<'_>) {
 #[macro_export]
 macro_rules! seq_print {
     ($m:expr, $($arg:tt)+) => (
-        $m.call_printf(format_args!($($arg)+))
+        $m.call_printf($crate::prelude::fmt!($($arg)+))
     );
 }
 pub use seq_print;
diff --git a/rust/kernel/str.rs b/rust/kernel/str.rs
index a927db8e079c..1115b47c7618 100644
--- a/rust/kernel/str.rs
+++ b/rust/kernel/str.rs
@@ -54,7 +54,7 @@ impl fmt::Display for BStr {
     /// Formats printable ASCII characters, escaping the rest.
     ///
     /// ```
-    /// # use kernel::{fmt, b_str, str::{BStr, CString}};
+    /// # use kernel::{prelude::fmt, b_str, str::{BStr, CString}};
     /// let ascii = b_str!("Hello, BStr!");
     /// let s = CString::try_from_fmt(fmt!("{}", ascii))?;
     /// assert_eq!(s.as_bytes(), "Hello, BStr!".as_bytes());
@@ -85,7 +85,7 @@ impl fmt::Debug for BStr {
     /// escaping the rest.
     ///
     /// ```
-    /// # use kernel::{fmt, b_str, str::{BStr, CString}};
+    /// # use kernel::{prelude::fmt, b_str, str::{BStr, CString}};
     /// // Embedded double quotes are escaped.
     /// let ascii = b_str!("Hello, \"BStr\"!");
     /// let s = CString::try_from_fmt(fmt!("{:?}", ascii))?;
@@ -424,12 +424,12 @@ pub fn to_ascii_uppercase(&self) -> Result<CString, AllocError> {
     }
 }
 
-impl fmt::Display for CStr {
+impl fmt::Display for crate::fmt::Adapter<&CStr> {
     /// Formats printable ASCII characters, escaping the rest.
     ///
     /// ```
     /// # use kernel::c_str;
-    /// # use kernel::fmt;
+    /// # use kernel::prelude::fmt;
     /// # use kernel::str::CStr;
     /// # use kernel::str::CString;
     /// let penguin = c_str!("🐧");
@@ -442,7 +442,8 @@ impl fmt::Display for CStr {
     /// # Ok::<(), kernel::error::Error>(())
     /// ```
     fn fmt(&self, f: &mut fmt::Formatter<'_>) -> fmt::Result {
-        for &c in self.as_bytes() {
+        let Self(cstr) = self;
+        for &c in cstr.as_bytes() {
             if (0x20..0x7f).contains(&c) {
                 // Printable character.
                 f.write_char(c as char)?;
@@ -459,7 +460,7 @@ impl fmt::Debug for CStr {
     ///
     /// ```
     /// # use kernel::c_str;
-    /// # use kernel::fmt;
+    /// # use kernel::prelude::fmt;
     /// # use kernel::str::CStr;
     /// # use kernel::str::CString;
     /// let penguin = c_str!("🐧");
@@ -578,7 +579,7 @@ mod tests {
 
     macro_rules! format {
         ($($f:tt)*) => ({
-            CString::try_from_fmt(::kernel::fmt!($($f)*))?.to_str()?
+            CString::try_from_fmt(crate::prelude::fmt!($($f)*))?.to_str()?
         })
     }
 
@@ -840,7 +841,7 @@ fn write_str(&mut self, s: &str) -> fmt::Result {
 /// # Examples
 ///
 /// ```
-/// use kernel::{str::CString, fmt};
+/// use kernel::{str::CString, prelude::fmt};
 ///
 /// let s = CString::try_from_fmt(fmt!("{}{}{}", "abc", 10, 20))?;
 /// assert_eq!(s.as_bytes_with_nul(), "abc1020\0".as_bytes());
@@ -930,9 +931,3 @@ fn fmt(&self, f: &mut fmt::Formatter<'_>) -> fmt::Result {
         fmt::Debug::fmt(&**self, f)
     }
 }
-
-/// A convenience alias for [`core::format_args`].
-#[macro_export]
-macro_rules! fmt {
-    ($($f:tt)*) => ( ::core::format_args!($($f)*) )
-}
diff --git a/rust/macros/fmt.rs b/rust/macros/fmt.rs
new file mode 100644
index 000000000000..edc37c220a89
--- /dev/null
+++ b/rust/macros/fmt.rs
@@ -0,0 +1,99 @@
+// SPDX-License-Identifier: GPL-2.0
+
+use proc_macro::{Ident, TokenStream, TokenTree};
+use std::collections::BTreeSet;
+
+/// Please see [`crate::fmt`] for documentation.
+pub(crate) fn fmt(input: TokenStream) -> TokenStream {
+    let mut input = input.into_iter();
+
+    let first_opt = input.next();
+    let first_owned_str;
+    let mut names = BTreeSet::new();
+    let first_lit = {
+        let Some((mut first_str, first_lit)) = (match first_opt.as_ref() {
+            Some(TokenTree::Literal(first_lit)) => {
+                first_owned_str = first_lit.to_string();
+                Some(first_owned_str.as_str()).and_then(|first| {
+                    let first = first.strip_prefix('"')?;
+                    let first = first.strip_suffix('"')?;
+                    Some((first, first_lit))
+                })
+            }
+            _ => None,
+        }) else {
+            return first_opt.into_iter().chain(input).collect();
+        };
+        while let Some((_, rest)) = first_str.split_once('{') {
+            first_str = rest;
+            if let Some(rest) = first_str.strip_prefix('{') {
+                first_str = rest;
+                continue;
+            }
+            if let Some((name, rest)) = first_str.split_once('}') {
+                first_str = rest;
+                let name = name.split_once(':').map_or(name, |(name, _)| name);
+                if !name.is_empty() && !name.chars().all(|c| c.is_ascii_digit()) {
+                    names.insert(name);
+                }
+            }
+        }
+        first_lit
+    };
+
+    let first_span = first_lit.span();
+    let adapter = quote_spanned! {
+        first_span => ::kernel::fmt::Adapter
+    };
+
+    let mut args = TokenStream::from_iter(first_opt);
+    {
+        let mut flush = |args: &mut TokenStream, current: &mut TokenStream| {
+            let current = std::mem::take(current);
+            if !current.is_empty() {
+                let (lhs, rhs) = (|| {
+                    let mut current = current.into_iter();
+                    let mut acc = TokenStream::new();
+                    while let Some(tt) = current.next() {
+                        // Split on `=` only once to handle cases like `a = b = c`.
+                        if matches!(&tt, TokenTree::Punct(p) if p.as_char() == '=') {
+                            names.remove(acc.to_string().as_str());
+                            // Include the `=` itself to keep the handling below uniform.
+                            acc.extend([tt]);
+                            return (Some(acc), current.collect::<TokenStream>());
+                        }
+                        acc.extend([tt]);
+                    }
+                    (None, acc)
+                })();
+                args.extend(quote_spanned! {
+                    first_span => #lhs #adapter(&#rhs)
+                });
+            }
+        };
+
+        let mut current = TokenStream::new();
+        for tt in input {
+            match &tt {
+                TokenTree::Punct(p) if p.as_char() == ',' => {
+                    flush(&mut args, &mut current);
+                    &mut args
+                }
+                _ => &mut current,
+            }
+            .extend([tt]);
+        }
+        flush(&mut args, &mut current);
+    }
+
+    for name in names {
+        let name = Ident::new(name, first_span);
+        args.extend(quote_spanned! {
+            first_span => , #name = #adapter(&#name)
+        });
+    }
+
+    quote_spanned! {
+        first_span => ::core::format_args!(#args)
+    }
+}
diff --git a/rust/macros/lib.rs b/rust/macros/lib.rs
index fa847cf3a9b5..980e70d253e4 100644
--- a/rust/macros/lib.rs
+++ b/rust/macros/lib.rs
@@ -15,6 +15,7 @@
 mod quote;
 mod concat_idents;
 mod export;
+mod fmt;
 mod helpers;
 mod kunit;
 mod module;
@@ -201,6 +202,24 @@ pub fn export(attr: TokenStream, ts: TokenStream) -> TokenStream {
     export::export(attr, ts)
 }
 
+/// Like [`core::format_args!`], but automatically wraps arguments in [`kernel::fmt::Adapter`].
+///
+/// This macro allows generating `core::fmt::Arguments` while ensuring that each argument is wrapped
+/// with `::kernel::fmt::Adapter`, which customizes formatting behavior for kernel logging.
+///
+/// Named arguments used in the format string (e.g. `{foo}`) are detected and resolved from local
+/// bindings. All positional and named arguments are automatically wrapped.
+///
+/// This macro is an implementation detail of other kernel logging macros like [`pr_info!`] and
+/// should not typically be used directly.
+///
+/// [`kernel::fmt::Adapter`]: ../kernel/fmt/struct.Adapter.html
+/// [`pr_info!`]: ../kernel/macro.pr_info.html
+#[proc_macro]
+pub fn fmt(input: TokenStream) -> TokenStream {
+    fmt::fmt(input)
+}
+
 /// Concatenate two identifiers.
 ///
 /// This is useful in macros that need to declare or reference items with names
diff --git a/rust/macros/quote.rs b/rust/macros/quote.rs
index acc140c18653..ddfc21577539 100644
--- a/rust/macros/quote.rs
+++ b/rust/macros/quote.rs
@@ -48,6 +48,7 @@ macro_rules! quote_spanned {
     ($span:expr => $($tt:tt)*) => {{
         let mut tokens = ::proc_macro::TokenStream::new();
         {
+            #[allow(unused_variables)]
             let span = $span;
             quote_spanned!(@proc tokens span $($tt)*);
         }
@@ -146,6 +147,12 @@ macro_rules! quote_spanned {
         )]);
         quote_spanned!(@proc $v $span $($tt)*);
     };
+    (@proc $v:ident $span:ident & $($tt:tt)*) => {
+        $v.extend([::proc_macro::TokenTree::Punct(
+            ::proc_macro::Punct::new('&', ::proc_macro::Spacing::Alone),
+        )]);
+        quote_spanned!(@proc $v $span $($tt)*);
+    };
     (@proc $v:ident $span:ident _ $($tt:tt)*) => {
         $v.extend([::proc_macro::TokenTree::Ident(
             ::proc_macro::Ident::new("_", $span),
diff --git a/scripts/rustdoc_test_gen.rs b/scripts/rustdoc_test_gen.rs
index 1ca253594d38..507d36875196 100644
--- a/scripts/rustdoc_test_gen.rs
+++ b/scripts/rustdoc_test_gen.rs
@@ -201,7 +201,7 @@ macro_rules! assert_eq {{
     // This follows the syntax for declaring test metadata in the proposed KTAP v2 spec, which may
     // be used for the proposed KUnit test attributes API. Thus hopefully this will make migration
     // easier later on.
-    ::kernel::kunit::info(format_args!("    # {kunit_name}.location: {real_path}:{line}\n"));
+    ::kernel::kunit::info(fmt!("    # {kunit_name}.location: {real_path}:{line}\n"));
 
     /// The anchor where the test code body starts.
     #[allow(unused)]
