diff --git a/drivers/media/i2c/max9286.c b/drivers/media/i2c/max9286.c
index 7c663fd587bb..fa2f6a823fe6 100644
--- a/drivers/media/i2c/max9286.c
+++ b/drivers/media/i2c/max9286.c
@@ -136,8 +136,10 @@
 #define MAX9286_SRC_PAD			4
 
 struct max9286_source {
+	unsigned int index;
 	struct v4l2_subdev *sd;
 	struct fwnode_handle *fwnode;
+	struct regulator *regulator;
 };
 
 struct max9286_asd {
@@ -1072,6 +1074,49 @@ static int max9286_register_gpio(struct max9286_priv *priv)
 	return ret;
 }
 
+static int max9286_poc_power_on(struct max9286_priv *priv)
+{
+	struct max9286_source *source;
+	unsigned int enabled = 0;
+	int ret;
+
+	/* Enable the global regulator if available. */
+	if (priv->regulator)
+		return regulator_enable(priv->regulator);
+
+	/* Otherwise use the per-port regulators. */
+	for_each_source(priv, source) {
+		ret = regulator_enable(source->regulator);
+		if (ret < 0)
+			goto error;
+
+		enabled |= BIT(source->index);
+	}
+
+	return 0;
+
+error:
+	for_each_source(priv, source) {
+		if (enabled & BIT(source->index))
+			regulator_disable(source->regulator);
+	}
+
+	return ret;
+}
+
+static void max9286_poc_power_off(struct max9286_priv *priv)
+{
+	struct max9286_source *source;
+
+	if (priv->regulator) {
+		regulator_disable(priv->regulator);
+		return;
+	}
+
+	for_each_source(priv, source)
+		regulator_disable(source->regulator);
+}
+
 static int max9286_init(struct device *dev)
 {
 	struct max9286_priv *priv;
@@ -1082,9 +1127,9 @@ static int max9286_init(struct device *dev)
 	priv = i2c_get_clientdata(client);
 
 	/* Enable the bus power. */
-	ret = regulator_enable(priv->regulator);
+	ret = max9286_poc_power_on(priv);
 	if (ret < 0) {
-		dev_err(&client->dev, "Unable to turn PoC on\n");
+		dev_err(dev, "Unable to turn PoC on\n");
 		return ret;
 	}
 
@@ -1118,7 +1163,7 @@ static int max9286_init(struct device *dev)
 err_v4l2_register:
 	max9286_v4l2_unregister(priv);
 err_regulator:
-	regulator_disable(priv->regulator);
+	max9286_poc_power_off(priv);
 
 	return ret;
 }
@@ -1215,6 +1260,7 @@ static int max9286_parse_dt(struct max9286_priv *priv)
 		}
 
 		source = &priv->sources[ep.port];
+		source->index = ep.port;
 		source->fwnode = fwnode_graph_get_remote_endpoint(
 						of_fwnode_handle(node));
 		if (!source->fwnode) {
@@ -1249,6 +1295,50 @@ static int max9286_parse_dt(struct max9286_priv *priv)
 	return 0;
 }
 
+static int max9286_get_poc_supplies(struct max9286_priv *priv)
+{
+	struct device *dev = &priv->client->dev;
+	struct max9286_source *source;
+
+	/*
+	 * Start by getting the global regulator. Usage of the exclusive API is
+	 * required to receive an error in case the supply isn't specified in
+	 * the device tree.
+	 */
+	priv->regulator = devm_regulator_get_exclusive(dev, "poc");
+	if (!IS_ERR(priv->regulator))
+		return 0;
+
+	if (PTR_ERR(priv->regulator) != -ENODEV) {
+		if (PTR_ERR(priv->regulator) != -EPROBE_DEFER)
+			dev_err(dev, "Unable to get PoC regulator: %ld\n",
+				PTR_ERR(priv->regulator));
+		return PTR_ERR(priv->regulator);
+	}
+
+	/* If there's no global regulator, get per-port regulators. */
+	dev_dbg(dev,
+		"No global PoC regulator, looking for per-port regulators\n");
+	priv->regulator = NULL;
+
+	for_each_source(priv, source) {
+		char name[10];
+
+		snprintf(name, sizeof(name), "port%u-poc", source->index);
+		source->regulator = devm_regulator_get_exclusive(dev, name);
+		if (IS_ERR(source->regulator)) {
+			if (PTR_ERR(source->regulator) != -EPROBE_DEFER)
+				dev_err(dev,
+					"Unable to get port %u PoC regulator: %ld\n",
+					source->index,
+					PTR_ERR(source->regulator));
+			return PTR_ERR(source->regulator);
+		}
+	}
+
+	return 0;
+}
+
 static int max9286_probe(struct i2c_client *client)
 {
 	struct max9286_priv *priv;
@@ -1293,17 +1383,11 @@ static int max9286_probe(struct i2c_client *client)
 	if (ret)
 		goto err_powerdown;
 
-	priv->regulator = devm_regulator_get(&client->dev, "poc");
-	if (IS_ERR(priv->regulator)) {
-		if (PTR_ERR(priv->regulator) != -EPROBE_DEFER)
-			dev_err(&client->dev,
-				"Unable to get PoC regulator (%ld)\n",
-				PTR_ERR(priv->regulator));
-		ret = PTR_ERR(priv->regulator);
-		goto err_powerdown;
-	}
-
 	ret = max9286_parse_dt(priv);
+	if (ret)
+		goto err_cleanup_dt;
+
+	ret = max9286_get_poc_supplies(priv);
 	if (ret)
 		goto err_powerdown;
 
@@ -1329,7 +1413,7 @@ static int max9286_remove(struct i2c_client *client)
 
 	max9286_v4l2_unregister(priv);
 
-	regulator_disable(priv->regulator);
+	max9286_poc_power_off(priv);
 
 	gpiod_set_value_cansleep(priv->gpiod_pwdn, 0);
 
