diff --git a/drivers/media/v4l2-core/v4l2-async.c b/drivers/media/v4l2-core/v4l2-async.c
index 008a2a3e312e..6dd426c2ca68 100644
--- a/drivers/media/v4l2-core/v4l2-async.c
+++ b/drivers/media/v4l2-core/v4l2-async.c
@@ -75,6 +75,12 @@ static bool match_i2c(struct v4l2_async_notifier *notifier,
 #endif
 }
 
+static struct device *notifier_dev(struct v4l2_async_notifier *notifier)
+{
+	return notifier->sd ? notifier->sd->dev : notifier->v4l2_dev ?
+		notifier->v4l2_dev->dev : NULL;
+}
+
 static bool
 match_fwnode_one(struct v4l2_async_notifier *notifier,
 		 struct v4l2_subdev *sd, struct fwnode_handle *sd_fwnode,
@@ -86,13 +92,18 @@ match_fwnode_one(struct v4l2_async_notifier *notifier,
 	bool sd_fwnode_is_ep;
 	struct device *dev;
 
+	dev_dbg(sd->dev, "async: fwnode match: need %pfw, trying %pfw\n",
+		sd_fwnode, asd->match.fwnode);
+
 	/*
 	 * Both the subdev and the async subdev can provide either an endpoint
 	 * fwnode or a device fwnode. Start with the simple case of direct
 	 * fwnode matching.
 	 */
-	if (sd_fwnode == asd->match.fwnode)
+	if (sd_fwnode == asd->match.fwnode) {
+		dev_dbg(sd->dev, "async: direct match found\n");
 		return true;
+	}
 
 	/*
 	 * Otherwise, check if the sd fwnode and the asd fwnode refer to an
@@ -105,8 +116,10 @@ match_fwnode_one(struct v4l2_async_notifier *notifier,
 	sd_fwnode_is_ep = fwnode_graph_is_endpoint(sd_fwnode);
 	asd_fwnode_is_ep = fwnode_graph_is_endpoint(asd->match.fwnode);
 
-	if (sd_fwnode_is_ep == asd_fwnode_is_ep)
+	if (sd_fwnode_is_ep == asd_fwnode_is_ep) {
+		dev_dbg(sd->dev, "async: matching node types\n");
 		return false;
+	}
 
 	/*
 	 * The sd and asd fwnodes are of different types. Get the device fwnode
@@ -120,10 +133,15 @@ match_fwnode_one(struct v4l2_async_notifier *notifier,
 		other_fwnode = sd_fwnode;
 	}
 
+	dev_dbg(sd->dev, "async: fwnode compat match, need %pfw, trying %pfw\n",
+		dev_fwnode, other_fwnode);
+
 	fwnode_handle_put(dev_fwnode);
 
-	if (dev_fwnode != other_fwnode)
+	if (dev_fwnode != other_fwnode) {
+		dev_dbg(sd->dev, "async: compat match not found\n");
 		return false;
+	}
 
 	/*
 	 * We have a heterogeneous match. Retrieve the struct device of the side
@@ -143,12 +161,17 @@ match_fwnode_one(struct v4l2_async_notifier *notifier,
 			   dev->driver->name);
 	}
 
+	dev_dbg(sd->dev, "async: compat match found\n");
+
 	return true;
 }
 
 static bool match_fwnode(struct v4l2_async_notifier *notifier,
 			 struct v4l2_subdev *sd, struct v4l2_async_subdev *asd)
 {
+	dev_dbg(sd->dev, "async: matching for notifier %pfw, sd %pfw\n",
+		dev_fwnode(notifier_dev(notifier)), sd->fwnode);
+
 	if (match_fwnode_one(notifier, sd, sd->fwnode, asd))
 		return true;
 
@@ -156,6 +179,8 @@ static bool match_fwnode(struct v4l2_async_notifier *notifier,
 	if (IS_ERR_OR_NULL(sd->fwnode->secondary))
 		return false;
 
+	dev_dbg(sd->dev, "async: trying secondary fwnode match\n");
+
 	return match_fwnode_one(notifier, sd, sd->fwnode->secondary, asd);
 }
 
@@ -247,16 +272,21 @@ v4l2_async_nf_can_complete(struct v4l2_async_notifier *notifier)
 {
 	struct v4l2_subdev *sd;
 
-	if (!list_empty(&notifier->waiting))
+	if (!list_empty(&notifier->waiting)) {
+		dev_dbg(notifier_dev(notifier), "async: waiting for subdevs\n");
 		return false;
+	}
 
 	list_for_each_entry(sd, &notifier->done, async_list) {
 		struct v4l2_async_notifier *subdev_notifier =
 			v4l2_async_find_subdev_notifier(sd);
 
 		if (subdev_notifier &&
-		    !v4l2_async_nf_can_complete(subdev_notifier))
+		    !v4l2_async_nf_can_complete(subdev_notifier)) {
+			dev_dbg(notifier_dev(notifier),
+				"async: cannot complete\n");
 			return false;
+		}
 	}
 
 	return true;
@@ -269,22 +299,32 @@ v4l2_async_nf_can_complete(struct v4l2_async_notifier *notifier)
 static int
 v4l2_async_nf_try_complete(struct v4l2_async_notifier *notifier)
 {
+	struct v4l2_async_notifier *__notifier = notifier;
+
 	/* Quick check whether there are still more sub-devices here. */
 	if (!list_empty(&notifier->waiting))
 		return 0;
 
+	if (notifier->sd)
+		dev_dbg(notifier_dev(notifier), "async: trying to complete\n");
+
 	/* Check the entire notifier tree; find the root notifier first. */
 	while (notifier->parent)
 		notifier = notifier->parent;
 
 	/* This is root if it has v4l2_dev. */
-	if (!notifier->v4l2_dev)
+	if (!notifier->v4l2_dev) {
+		dev_dbg(notifier_dev(__notifier),
+			"async: V4L2 device not available\n");
 		return 0;
+	}
 
 	/* Is everything ready? */
 	if (!v4l2_async_nf_can_complete(notifier))
 		return 0;
 
+	dev_dbg(notifier_dev(__notifier), "async: complete\n");
+
 	return v4l2_async_nf_call_complete(notifier);
 }
 
@@ -362,7 +402,12 @@ static int v4l2_async_match_notify(struct v4l2_async_notifier *notifier,
 	 */
 	subdev_notifier->parent = notifier;
 
-	return v4l2_async_nf_try_all_subdevs(subdev_notifier);
+	ret = v4l2_async_nf_try_all_subdevs(subdev_notifier);
+
+	dev_dbg(sd->dev, "async: bound to %s's notifier (ret %d)\n",
+		dev_name(notifier_dev(notifier)), ret);
+
+	return ret;
 }
 
 /* Test all async sub-devices in a notifier for a match. */
