diff --git a/drivers/gpu/drm/panthor/panthor_drv.c b/drivers/gpu/drm/panthor/panthor_drv.c
index 06fe46e32073..983b24f1236c 100644
--- a/drivers/gpu/drm/panthor/panthor_drv.c
+++ b/drivers/gpu/drm/panthor/panthor_drv.c
@@ -1331,6 +1331,44 @@ static int panthor_ioctl_vm_get_state(struct drm_device *ddev, void *data,
 	return 0;
 }
 
+static int panthor_ioctl_bo_set_label(struct drm_device *ddev, void *data,
+				  struct drm_file *file)
+{
+	struct drm_panthor_bo_set_label *args = data;
+	struct drm_gem_object *obj;
+	const char *label;
+	int ret = 0;
+
+	obj = drm_gem_object_lookup(file, args->handle);
+	if (!obj)
+		return -ENOENT;
+
+	if (args->size && args->label) {
+		if (args->size > PANTHOR_BO_LABEL_MAXLEN) {
+			ret = -E2BIG;
+			goto err_label;
+		}
+
+		label = strndup_user(u64_to_user_ptr(args->label), args->size);
+		if (IS_ERR(label)) {
+			ret = PTR_ERR(label);
+			goto err_label;
+		}
+	} else if (args->size && !args->label) {
+		ret = -EINVAL;
+		goto err_label;
+	} else {
+		label = NULL;
+	}
+
+	panthor_gem_bo_set_label(obj, label);
+
+err_label:
+	drm_gem_object_put(obj);
+
+	return ret;
+}
+
 static int
 panthor_open(struct drm_device *ddev, struct drm_file *file)
 {
@@ -1400,6 +1438,7 @@ static const struct drm_ioctl_desc panthor_drm_driver_ioctls[] = {
 	PANTHOR_IOCTL(TILER_HEAP_CREATE, tiler_heap_create, DRM_RENDER_ALLOW),
 	PANTHOR_IOCTL(TILER_HEAP_DESTROY, tiler_heap_destroy, DRM_RENDER_ALLOW),
 	PANTHOR_IOCTL(GROUP_SUBMIT, group_submit, DRM_RENDER_ALLOW),
+	PANTHOR_IOCTL(BO_SET_LABEL, bo_set_label, DRM_RENDER_ALLOW),
 };
 
 static int panthor_mmap(struct file *filp, struct vm_area_struct *vma)
@@ -1509,6 +1548,7 @@ static void panthor_debugfs_init(struct drm_minor *minor)
  * - 1.2 - adds DEV_QUERY_GROUP_PRIORITIES_INFO query
  *       - adds PANTHOR_GROUP_PRIORITY_REALTIME priority
  * - 1.3 - adds DRM_PANTHOR_GROUP_STATE_INNOCENT flag
+ * - 1.4 - adds DRM_IOCTL_PANTHOR_BO_SET_LABEL ioctl
  */
 static const struct drm_driver panthor_drm_driver = {
 	.driver_features = DRIVER_RENDER | DRIVER_GEM | DRIVER_SYNCOBJ |
@@ -1522,7 +1562,7 @@ static const struct drm_driver panthor_drm_driver = {
 	.name = "panthor",
 	.desc = "Panthor DRM driver",
 	.major = 1,
-	.minor = 3,
+	.minor = 4,
 
 	.gem_create_object = panthor_gem_create_object,
 	.gem_prime_import_sg_table = drm_gem_shmem_prime_import_sg_table,
diff --git a/drivers/gpu/drm/panthor/panthor_gem.h b/drivers/gpu/drm/panthor/panthor_gem.h
index af0d77338860..beba066b4974 100644
--- a/drivers/gpu/drm/panthor/panthor_gem.h
+++ b/drivers/gpu/drm/panthor/panthor_gem.h
@@ -13,6 +13,8 @@
 
 struct panthor_vm;
 
+#define PANTHOR_BO_LABEL_MAXLEN	PAGE_SIZE
+
 /**
  * struct panthor_gem_object - Driver specific GEM object.
  */
diff --git a/include/uapi/drm/panthor_drm.h b/include/uapi/drm/panthor_drm.h
index 97e2c4510e69..12b1994499a9 100644
--- a/include/uapi/drm/panthor_drm.h
+++ b/include/uapi/drm/panthor_drm.h
@@ -127,6 +127,9 @@ enum drm_panthor_ioctl_id {
 
 	/** @DRM_PANTHOR_TILER_HEAP_DESTROY: Destroy a tiler heap. */
 	DRM_PANTHOR_TILER_HEAP_DESTROY,
+
+	/** @DRM_PANTHOR_BO_SET_LABEL: Label a BO. */
+	DRM_PANTHOR_BO_SET_LABEL,
 };
 
 /**
@@ -977,6 +980,24 @@ struct drm_panthor_tiler_heap_destroy {
 	__u32 pad;
 };
 
+/**
+ * struct drm_panthor_bo_set_label - Arguments passed to DRM_IOCTL_PANTHOR_BO_SET_LABEL
+ */
+struct drm_panthor_bo_set_label {
+	/** @handle: Handle of the buffer object to label. */
+	__u32 handle;
+
+	/**
+	 * @size: Length of the label, including the NULL terminator.
+	 *
+	 * Cannot be greater than the OS page size.
+	 */
+	__u32 size;
+
+	/** @label: User pointer to a NULL-terminated string */
+	__u64 label;
+};
+
 /**
  * DRM_IOCTL_PANTHOR() - Build a Panthor IOCTL number
  * @__access: Access type. Must be R, W or RW.
@@ -1019,6 +1040,8 @@ enum {
 		DRM_IOCTL_PANTHOR(WR, TILER_HEAP_CREATE, tiler_heap_create),
 	DRM_IOCTL_PANTHOR_TILER_HEAP_DESTROY =
 		DRM_IOCTL_PANTHOR(WR, TILER_HEAP_DESTROY, tiler_heap_destroy),
+	DRM_IOCTL_PANTHOR_BO_SET_LABEL =
+		DRM_IOCTL_PANTHOR(WR, BO_SET_LABEL, bo_set_label),
 };
 
 #if defined(__cplusplus)
