diff --git a/drivers/net/ethernet/chelsio/cxgb4/cxgb4.h b/drivers/net/ethernet/chelsio/cxgb4/cxgb4.h
index cf69c6edcfec..a7a1e1f5d554 100644
--- a/drivers/net/ethernet/chelsio/cxgb4/cxgb4.h
+++ b/drivers/net/ethernet/chelsio/cxgb4/cxgb4.h
@@ -139,6 +139,10 @@ enum cc_fec {
 	FEC_BASER_RS  = 1 << 2   /* BaseR/Reed-Solomon */
 };
 
+enum {
+	CXGB4_ETHTOOL_FLASH_FW = 1,
+};
+
 struct port_stats {
 	u64 tx_octets;            /* total # of octets in good frames */
 	u64 tx_frames;            /* all good frames */
@@ -492,6 +496,11 @@ struct trace_params {
 	unsigned char port;
 };
 
+struct cxgb4_fw_data {
+	__be32 signature;
+	__u8 reserved[4];
+};
+
 /* Firmware Port Capabilities types. */
 
 typedef u16 fw_port_cap16_t;	/* 16-bit Port Capabilities integral value */
diff --git a/drivers/net/ethernet/chelsio/cxgb4/cxgb4_ethtool.c b/drivers/net/ethernet/chelsio/cxgb4/cxgb4_ethtool.c
index 9fd496732b2c..92f79d0cd6ab 100644
--- a/drivers/net/ethernet/chelsio/cxgb4/cxgb4_ethtool.c
+++ b/drivers/net/ethernet/chelsio/cxgb4/cxgb4_ethtool.c
@@ -23,6 +23,11 @@ static void set_msglevel(struct net_device *dev, u32 val)
 	netdev2adap(dev)->msg_enable = val;
 }
 
+static const char * const flash_region_strings[] = {
+	"All",
+	"Firmware",
+};
+
 static const char stats_strings[][ETH_GSTRING_LEN] = {
 	"tx_octets_ok           ",
 	"tx_frames_ok           ",
@@ -1235,15 +1240,88 @@ static int set_eeprom(struct net_device *dev, struct ethtool_eeprom *eeprom,
 	return err;
 }
 
-static int set_flash(struct net_device *netdev, struct ethtool_flash *ef)
+static int cxgb4_ethtool_flash_fw(struct net_device *netdev,
+				  const u8 *data, u32 size)
 {
-	int ret;
-	const struct firmware *fw;
 	struct adapter *adap = netdev2adap(netdev);
 	unsigned int mbox = PCIE_FW_MASTER_M + 1;
-	u32 pcie_fw;
+	int ret;
+
+	/* If the adapter has been fully initialized then we'll go ahead and
+	 * try to get the firmware's cooperation in upgrading to the new
+	 * firmware image otherwise we'll try to do the entire job from the
+	 * host ... and we always "force" the operation in this path.
+	 */
+	if (adap->flags & CXGB4_FULL_INIT_DONE)
+		mbox = adap->mbox;
+
+	ret = t4_fw_upgrade(adap, mbox, data, size, 1);
+	if (ret)
+		dev_err(adap->pdev_dev,
+			"Failed to flash firmware\n");
+
+	return ret;
+}
+
+static int cxgb4_ethtool_flash_region(struct net_device *netdev,
+				      const u8 *data, u32 size, u32 region)
+{
+	struct adapter *adap = netdev2adap(netdev);
+	int ret;
+
+	switch (region) {
+	case CXGB4_ETHTOOL_FLASH_FW:
+		ret = cxgb4_ethtool_flash_fw(netdev, data, size);
+		break;
+	default:
+		ret = -EOPNOTSUPP;
+		break;
+	}
+
+	if (!ret)
+		dev_info(adap->pdev_dev,
+			 "loading %s successful, reload cxgb4 driver\n",
+			 flash_region_strings[region]);
+	return ret;
+}
+
+#define CXGB4_FW_SIG 0x4368656c
+#define CXGB4_FW_SIG_OFFSET 0x160
+
+static int cxgb4_validate_fw_image(const u8 *data, u32 *size)
+{
+	struct cxgb4_fw_data *header;
+
+	header = (struct cxgb4_fw_data *)&data[CXGB4_FW_SIG_OFFSET];
+	if (be32_to_cpu(header->signature) != CXGB4_FW_SIG)
+		return -EINVAL;
+
+	if (size)
+		*size = be16_to_cpu(((struct fw_hdr *)data)->len512) * 512;
+
+	return 0;
+}
+
+static int cxgb4_ethtool_get_flash_region(const u8 *data, u32 *size)
+{
+	if (!cxgb4_validate_fw_image(data, size))
+		return CXGB4_ETHTOOL_FLASH_FW;
+
+	return -EOPNOTSUPP;
+}
+
+static int set_flash(struct net_device *netdev, struct ethtool_flash *ef)
+{
+	struct adapter *adap = netdev2adap(netdev);
+	const struct firmware *fw;
 	unsigned int master;
 	u8 master_vld = 0;
+	const u8 *fw_data;
+	size_t fw_size;
+	u32 size = 0;
+	u32 pcie_fw;
+	int region;
+	int ret;
 
 	pcie_fw = t4_read_reg(adap, PCIE_FW_A);
 	master = PCIE_FW_MASTER_G(pcie_fw);
@@ -1261,19 +1339,32 @@ static int set_flash(struct net_device *netdev, struct ethtool_flash *ef)
 	if (ret < 0)
 		return ret;
 
-	/* If the adapter has been fully initialized then we'll go ahead and
-	 * try to get the firmware's cooperation in upgrading to the new
-	 * firmware image otherwise we'll try to do the entire job from the
-	 * host ... and we always "force" the operation in this path.
-	 */
-	if (adap->flags & CXGB4_FULL_INIT_DONE)
-		mbox = adap->mbox;
+	fw_data = fw->data;
+	fw_size = fw->size;
+	if (ef->region == ETHTOOL_FLASH_ALL_REGIONS) {
+		while (fw_size > 0) {
+			size = 0;
+			region = cxgb4_ethtool_get_flash_region(fw_data, &size);
+			if (region < 0 || !size) {
+				ret = region;
+				goto out_free_fw;
+			}
+
+			ret = cxgb4_ethtool_flash_region(netdev, fw_data, size,
+							 region);
+			if (ret)
+				goto out_free_fw;
+
+			fw_data += size;
+			fw_size -= size;
+		}
+	} else {
+		ret = cxgb4_ethtool_flash_region(netdev, fw_data, fw_size,
+						 ef->region);
+	}
 
-	ret = t4_fw_upgrade(adap, mbox, fw->data, fw->size, 1);
+out_free_fw:
 	release_firmware(fw);
-	if (!ret)
-		dev_info(adap->pdev_dev,
-			 "loaded firmware %s, reload cxgb4 driver\n", ef->data);
 	return ret;
 }
 
